Cannes Lions
BBDO GERMANY, Dusseldorf / DAIMLER / 2009
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We're in an austere, tasteful, vault-like garage. To the sound of Verdi's Rigoletto, we glide along a series of the world’s most exclusive high performance vehicles: Lamborghini Gallardo, Porsche Carrera GT, Ferrari Enzo. In the meanwhile a voice-over asks the viewer: "Have you ever wondered why all supercars are two-seaters?" At the end - right on track with the word "two-seaters" - we see, somewhat surprising, a Smart Fortwo.
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