Cannes Lions
SPRINGER & JACOBY MEDIA, Hamburg / DAIMLEY CHRYSLER / 2004
Overview
Entries
Credits
Execution
18/1 billboards have a standard size, which is quite big. But not big enough for all standard features in each smart fortwo BRABUS. That is the reason why our billboards have to be extended. Yo list all the features, the billboard had to be twice as long as normal and reach to the ground.
Outcome
During the on-air time, a 5% plus in test drives of the smart fortwo BRABUS was noted as well as a 10% plus in request of informative literature.
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