Cannes Lions

SMART FORTWO BRABUS

SPRINGER & JACOBY MEDIA, Hamburg / DAIMLEY CHRYSLER / 2004

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Overview

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Credits

OVERVIEW

Execution

18/1 billboards have a standard size, which is quite big. But not big enough for all standard features in each smart fortwo BRABUS. That is the reason why our billboards have to be extended. Yo list all the features, the billboard had to be twice as long as normal and reach to the ground.

Outcome

During the on-air time, a 5% plus in test drives of the smart fortwo BRABUS was noted as well as a 10% plus in request of informative literature.

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