Cannes Lions

Smart Pad

MRM//MCCANN SPAIN, Madrid / SYRMO / 2016

Case Film
Supporting Images
Case Film

Overview

Entries

Credits

Overview

Description

RELIVE SKATEBOARDING TRICKS

Execution

YOU SIMPLY ATTACH SYRMO TO THE TRUCK AND 3 SENSORS TRACK EVERY MOVEMENT OF THE SKATEBOARD: THE ONES THAT YOU LAND AND THE ONES THAT YOU DON’T. ALL WITH YOUR VERY OWN STYLE.

Outcome

SYMRO IS INNOTICEABLE WHEN YOU’RE SKATING, AS IT WAS CONCEIVED, DESIGNED AND TESTED JUST FOR SKATERS, BY SKATERS.

THIS WAY YOU CAN RELIVE YOUR TRICKS. SHARE THEM. IMPROVE ON THEM. BREAK RECORDS. CHALLENGE YOUR FRIENDS, PLAY GAMES, CHOOSE ROUTES AND JOIN THE LARGEST SOCIAL NETWORK OF SKATERS.

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