To promote the new Maxis network capabilities we created Smart Sentry, a programme that upcycles old, unwanted phones into personalized security cameras.

After a simple plug & play setup, customers could login to a responsive website and check their personal and secure live feed, anytime, anywhere. The Smart Sentry would also send personalized notifications, including alerts in case of suspicious activities, allowing the user to even trigger an alarm in case of emergency.

More then a camera, Smart Sentry was the perfect tool to connect with our customers and demonstrate Maxis live streaming capabilities at the same time it tackled a relevant society concern, the safety of their house and family.

Hundreds of phones are traded-in for discounts on new models every week; with a simple modification on those devices and only using functions already available in any old smartphone, we gave them a new life.

More then a camera, the Smart Sentry is a full security system, the responsive website allows users to keep an eye on their property anytime, anywhere. It also sends alerts in case of suspicious activity and can even trigger an alarm in case of emergency.

Over 3,500 units were already sent to homes all over Malaysia. 8 out of 10 cameras sent were installed and the live feed is checked, on average, twice a day.

Aside from giving piece of mind to our customers, we also avoided generating over 1 tone of e-waste that would end up on a landfill somewhere in the 3rd world.