Smart special utility vehicles can help, even in places where no other car can reach. To demonstrate this, our smart vehicles start at the contents page, drive between copy blocks and articles and finally reach their destination. Whether it is 'fire' for the Smart fire vehicle or 'heart-attack' victim' for the Smart rescue van. The 'Destinations' were words placed in the content. This was done in cooperation with the editors of the special interest magazines.

Calls too the hotline provided by the ad increased by 56% in the period that the ads were published.