The check-up includes both the interior and exterior of the vehicle. In this sense, it resembles a medical check-up, which only an authorised Smart garage is capable of carrying out.That is why an envelope was sent containing an X-ray of the “skeleton” of a Smart with the following phrase: “We give your Smart a check-up with care. And for free.” Furthermore, an “Allergy report” informed of the possibility of purchasing a Smart Care Box to combat summer allergies that Smart is prone to: ultraviolet rays, kamikaze flies…

Seasonality was of key importance in the results achieved, as the mail shot was sent just before the summer, a season in which much servicing is carried out owing to the weather conditions. 12,256 mail shots, 645 check-ups. A 5.2% conversion rate, 32% more than last year.