Showing every non-smart driver who is going around looking for a parking space, how good it feels when suddenly, there’s more room for you in the city. That’s how it feels to own a smart, once you have to park it.

We created two cars that shrink in real time. They were placed for two days in 2 of the busiest areas in the city. There’s a parking space in between them, and once a non-smart driver tries park, we increase the available space by shrinking our cars. The action was experienced live, and filmed to be shared online.

230 drivers impacted on spot.

3.5 Million views –(60% of Portugal’s web users universe).

12.5 Million impressions.

2500% increase on smart’s facebook interactions (first 72 hours).

648% increase on smart’s social network followers (first 72 hours).

70k visit to site.

846 direct leads.