Cannes Lions
PHOTOPLAY FILMS, Sydney / SKODA / 2016
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SKODA Australia wanted to see how far customers would go to connect with their car, in a scenario people could both relate to or even wish for – buying a new car and being dazzled by futuristic technology. All caught on hidden cameras
A Cyborg Salesman was created to demonstrate SKODA's latest technology, Smartlink and what it’s about. With USB implant in his arm connecting to the car, the science fiction of ‘Cyborg Salesman’ appeals to tech-heads, while still humorous and accessible for all.
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