In each detail, the mirror was designed to convey the brand’s values such as modernity, performance and reliability and interact with the consumer and his bathroom.

Therefore, the slightly curved lines of the design were conceived so that the mirror could adapt to any style of bathroom. Both the aluminum and the leap motion technology were conceived so that the feeling of hygiene of the bathrooms could be maintained, avoiding finger marks on the screen.

Gillette has created a new form of contact with consumers. With SmartMirror Gillette, shaving will no longer play a supporting role in the routine of men and should become part of a complete experience, being integrated with other daily activities. Once again in history, Gillette has anticipated the needs of men, connecting them with the shave of the next 100 years.

In a first step of development, SmartMirror Gillette was delivered to 5 customers who won a promotion involving more than 5,000 participants and rescuing the passion for the Brazil national team in the year of the FIFA World Cup.