Eurobest
HEIMAT, Berlin / HORNBACH BAUMARKT / 2017
Overview
Entries
Credits
Background
Even in our increasingly free world, some stereotypes are still persistent.
For example, that DIY is a man’s thing.
HORNBACH’s answer: Demolition.
In the new film a heroine is smashing outdated images of women.
And thus creates a manifesto for all females of today:
With willpower, vision and the radical beauty of the raw power of creativity.
Smashing the sledgehammer against the ideal the world has of women:
We never said it was easy.
Description
Even in our increasingly free world, some stereotypes are still persistent.
For example, that DIY is a man’s thing.
HORNBACH’s answer: Demolition.
In the new film a heroine is smashing outdated images of women.
And thus creates a manifesto for all females of today:
With willpower, vision and the radical beauty of the raw power of creativity.
Smashing the sledgehammer against the ideal the world has of women:
We never said it was easy.
Execution
The TVC shows stereotypes getting shattered.
In the truest meaning of the word.
A woman with a sledgehammer against traditional ideals and clichés.
Visualized by statues getting smashed spectacularly.
At the end, not only the statues have to bite the dust, but also a wall in the project.
Hard work that is summarized in the claim „We never said it was easy.“
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