Cannes Lions

Smell Proof Shoes: Doublemin Series

GUANGDONG CC & E ADVERTISING CO.,LTD, Guangzhou / CHINA XIA MEN XTEP CHILDRENS PRODUCTS CO. / 2016

Digital Proof JPG
Digital Proof JPG
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This is generally common knowledge that chewing gums can keep our mouth fresh and get rid of halitosis In China. Eating gums can be taken as one of habits in our daily life, which inspired me to design this work. I take the metaphor to overstate the function of the smell proof shoes. Furthermore, shoes and chewing gums have the similar cover, which are naturally combined. This can be regarded as a natural metaphor and an interesting creation.

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