Brief: To present Mackenzies as the ‘shock and awe’ treatment for a blocked up nose. Mackenzies is love-hate brand like Marmite and Fisherman’s Friend.Approach: We created an online viral game to generate interest and trial amongst younger people - and hopefully begin to establish a fun 'cult' following.We used the celebrity drawcard to attract a more female audience, and the 80's arcade game to attract more men.

The campaign launched end of February 2007, and in the first month we've had more than 27,000 different users registering over 120,000* hits and more than 9,000 games completed.*As of March 2007