The video takes us through emotional situations young people in Georgian usually experience, with subtitles describing the opposite. The video is structured to make the viewer experience conflicting emotions and question the nature of their life choices.

Youth rebel anthem Nirvana’s Smells Like Teen Spirit covered as a Georgian folk song is used in this video to further encourage the questioning of what’s natural, what’s right and what is not.

The final shot of the video states the main idea of what Ikano isn’t - a traditional Georgian wine.