Cannes Lions
LEO BURNETT SYDNEY, Sydney / DIAGEO / 2012
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Smirnoff vodka is one of the purest spirits on the market. Our challenge was to convince people that there is a real benefit of mixing drinks with something as pure as Smirnoff. The analogy of an artist who starts from a pure, blank canvas before creating something exciting seemed like a great way to extol the virtues of purity. After all, how you start is everything. And the best mixed drinks start pure.
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