Cannes Lions

SMOKE FREE BARS AND RESTAURANTS

LOWE/DRAFTFCB, Amsterdam / MINISTRY OF HEALTH, WELFARE AND SPORT / 2009

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All bars and restaurants will be smoke-free from 1 July 2008.

Poor Smokey tells the story of his life after 1 July 2008:"It’s just that feeling that somebody really enjoys you…it’s fantastic.

I mean your head’s just on fire, it’s as close and intimate as you can get to each other.I actually can’t get in anywhere these days, no bars, no discos, no theatres, no sports canteens…there’s no place left".

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