Cannes Lions

Smooth Finish

BISCUIT FILMWORKS, Los Angeles / PURDY / 2017

Film

Overview

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Overview

Description

Purdy makes the best painting tools in the world; brushes and rollers hand crafted to perfection. In these three films, deadpan side-by-side comparisons show how the superior quality of Purdy tools wins over non-users.

We follow two painters, Andy and Lloyd, who spend a lot of time together—maybe a little too much. Andy is the confident, levelheaded Purdy-user. He has a sure hand, and is confident about his results. He’s also a bit older than his colleague, and with age comes wisdom. Lloyd has that ne’er-do-well quality about him. He’s clearly not as skilled, nor as seasoned a painter as Andy, but he means well. In the end, Lloyd is won over by Andy’s impressive Purdy tools, and we can all agree—even Lloyd himself—that Lloyd needs to make better paintbrush decisions.

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