The radio commercial starts with a woman asking her partner, Brian, if she looks fat in her dress when suddenly, a 3rd party (voice of reason) announcer interrupts, warning Brian of the implications of saying the wrong thing. The voice of reason suggests that Brian should rather think before answering and consider what Elliott (Elliott Removals & Relocations) would do in the situation. After listening to the announcer carefully Brian gives the perfect answer, smoothly dodging the tricky question. The announcer celebrates Brian’s smooth move and compares it to the well considered, smooth moving capability of Elliott Removals & Relocations.