Cannes Lions
HAKUHODO INDONESIA, Jakarta / PHAPROS / 2016
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Indonesia is known for its very bad tropical weather that causes violent waves at sea, that cause people to easily get sickness throughout the journey, which they call it "drunk". Most of them uses sour fruits or herbs medicine as remedies. Antimo, over the counter medicine for motion sickness, wanted to emphasise how effective it is to proven the sickness, using a direct, clear visuals that talks about the product benefit.
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