Because we tested how prone women are to inquire into the lives of others and thus show that they can be potential subscribers of our magazine.

Without Rich Media, new apps or even a budget. Only using a simple text message, we grabbed the attention of 100% of the female audience to really pay attention to the message, therefore we could virilize their videos to attract many other potential subscribers. The number of subscribers increased from 841,000 to 868,000 in a period of 3 months thus showing that we all love to gossip and could be TV y Novelas subscribers.