Cannes Lions

SNACKS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / EMERALD NUTS / 2007

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Emerald Nuts’ new ad campaign features legendary entertainer Robert Goulet, appearing as the modern day boogeyman of low energy. Broadcast and interactive pieces tell the mythical story of Goulet appearing and messing with your stuff when you’re sleepy in the afternoon. In his latest ploy, Goulet has created a candy bar designed to get people sleeping all afternoon. At this crucial moment it was vital that Emerald Nuts create this rich media banner to remind people in a highly engaging way that the natural energy contained in Emerald Nuts is the only way to keep Goulet away!

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