We chose four key cities – San Francisco, Los Angeles, Boston, and New York – where we set up the world’s biggest lunch tables outside office buildings and invited people to enjoy their lunches together. The super-sized table spanned 24 feet, the benches sat 4 feet off the ground, and the matching 24 foot umbrella was a whopping 15 feet high. Along with Snapple, the table provided a better lunch experience because it was fun and goofy and it got people together with something to talk and laugh about.

Promotional elevator messages in the office buildings guided people to the table. We made their experience better with free bottles of Snapple to accompany their lunches.

Working with popular food personality Rachel Ray, we threw a summer block party in Brooklyn on June 19th called “Snapple and Rachael Ray’s Feedback NYC.” It featured live bands, local food trucks, and plenty of Snapple samples.

Snapple truly owned lunch time as we achieved an astounding 500+% return on investment! We drove a 56% increase in perception that Snapple complements lunch. 18% of people who saw the table reported immediately purchasing a Snapple. The table drew over 66,000 people and we handed out over 41,000 bottles of Snapple. Snapple and Rachel Ray’s Feedback NYC received organic press coverage in 17 well-known publications and was talked about so much that the Brooklyn Borough President proclaimed June 19th “Snapple and Rachael Ray’s Feedback Celebration Day.”