We established an ongoing social engagement strategy and activation that will continue to evolve for years to come based on the social behaviour of our core target audience to ensure we are top of mind within the minds of the audience at this time of year, every year. The execution was incredibly simple. Students had to add The Co-operative Electrical as a friend on Snapchat They were then sent a snap of a laptop and a promotional code offering £30 off any laptop. But they had to be quick, as the code self-destructed in 8 seconds.

With thousands of visitors being driven to the site, we actually drove sales UP to an average selling price of an incredible £352. Who says social can’t drive business?

• Co-operative Electricals first foray into social media

• First retailer to use Snapchat in the UK

The campaign generated a lot of talk around Co-operative Electrical, raising awareness of the brand as a socially innovative online retailer with our audience.

We also delivered a significant level of industry PR as with numerous features within the trade press.

In addition Snaptop was placed 5th in Campaign Magazine’s Top 10 Digital Innovations of 2013