Cannes Lions
BBDO KOREA, Seoul / MASTERFOODS / 2006
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Connected with the TVC, this online ad effectively conveys the concept of Levi’s 2005 new product “Hug.” By using a mathematical formula, it naturally associates the hug scene with the running leg logo of engineered jeans, which enhances consumers’ memory of the logo that is attached to 2005 new products only.
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