Snickers is a big, dense candy bar packed with peanuts, nougat, chocolate and caramel, making it more substantial than other candy bars. Because of this, we arrived at the tag line Feast because a Snickers bar is a feast all by itself. To emphasis this point, we developed a road-trip campaign featuring five historical characters who all love to feast: a Viking, a pilgrim, a Polynesian, a Roman, and Henry VIII. All these characters have one thing in common: they love to feast on Snickers bars.In this spot, the Viking is disappointed to learn that a convenience store is out of Snickers bars, so he reacts like a typical angry Viking: violently. Then he is relieved to learn that the convenience store does have Snickers Dark bars (Snickers with dark chocolate) and he reacts like a typical happy Viking: violently.