Many of us have managed to sleep with someone who snores. But when they have nasal congestion, it's almost unbearable. And because they don't hear themselves, they don't care about fixing it. So, we, at Vick Pyrena, asked these poor ladies to record their partners. A few days later we would show those recordings to their beloved husbands (and to other thousands of listeners), as if they were dedicating a song to them. Now they got famous for their snoring. And because they could finally hear themselves, they might just care about fixing it.

Now, our target audience was not only aware, but famous for their snoring. And because they could finally hear themselves, they might just care about fixing it.

We dedicated more than a 100 songs.

We got 4 times the value of our investment in free media.

And more importantly, we might just have lowered the country’s divorce rate.