Cannes Lions
DDB WARSAW, Warsaw / MCDONALD'S / 2014
Overview
Entries
Credits
Execution
During this weekend, a number of people who received a free promotional McChicken sandwich and visitors to restaurants increased by 500 each day.
Outcome
We engaged mostly tourists craving for snow during winter holidays and we gave them winter fun. By attracting them to the restaurant we increased salary by 190%.
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