It was our idea to celebrate the oldest residents of the Swiss Canton of Valais. Snow of a Century. There is something truly magical about the winter in the Swiss canton of Valais. We were asked to dramatize this uniqueness. And that's what we did: We have brought back the oldest residents' very first winter for them. As a surprise, they received an individual glass recipient that contained something really special: the same snow that fell in Valais in the very year of their birth. This snow was taken from the exact layers of the Rhone glacier. The entire undertaking as well as the highly emotional result were to be documented by a film.

A small scale production adapted to the winter in the alps, the small grotto in the Rhone glacier, the handicraft of the local glassblower and turner, and finally the meeting with the oldest residents. This required a sensitive, small local crew who helped us take the 100-year-old snow from the Rhone glacier and then deliver it to the oldest residents of the Valais.

Widespread sharing and commenting online and lots of press and media commentaries. An excellent PR response and more traffic to the social media channels of the Valais Tourism Board.