The Fossflakes Snowball campaign is relevant in Promo & Activation because

- It immediately activates the target audience in a live activation by giving them the product in the hand – a product that is a fun game at the same time.

- It also provides all product USP’s directly on the promo-kit and on a mobile website.

The goal of the campaign was to create awareness and educate the staff. Although we cannot know how many people played the game without participating in the competition, more than 100 of all employees participated in the competition by uploading video-goals with an average length of more than 35 seconds – which also resulted in an increased pillow sale.

Another goal was to become a permanent product on the shelves in DBL. This decision has not been made yet, though the CEO of DBL Germany wrote to Fossflakes: “Everybody here in the office is saying that your game is wonderful idea.”

Because of the high involvement, we’re now planning to expand the campaign to 3 other European countries: Sweden, Denmark and Netherlands.