The Panthóur-Move like a panther campaign was a follow up to the previous campaign from 2005 in which the Panthóur phenomenon was introduced. One should be able to move anytime, anywhere, and the movements should not be too demanding. Most of all, moving like a panther should be fun and enjoyable.The Panthóur campaign site was one of the main media of the campaign. The objective was to engage the target group and enable the making of one's own movements and send them to friends. The campaign also provided information about the Panthóur philosophy and history, and allowed users to create own Panthóur teams and participate in drawings. Target group: 15 - 24 year old Finns.