Bedtime stories wake up the value nappy market.The problem: To reassure caring mothers that Kimberley-Clark’s Snugglers value brand of nappies offered comfort without compromising on quality. The idea: The picture-book fable of Baby Bunny, a cute and accessible character that was appealing and reassuring to parents and children.The solution: Cute, simple web design to complement an innocent, entrancing children’s story.