The spot "Gold Magic" is all produced in animation 3D and shows the hard and suffered processes that a creative duo has to deal with to approve and air a really creative campaign. The commercial shows body parts of a creative guy being torn off, from the idea presentation to the client until the final campaign being aired. All this hard work and dedication results in the most awaited reward: the Yearbook Festival Award. The signature confirms: "If you’d give everything for a good idea, join São Paulo Creative Club”.