Cannes Lions
So Square. So Generous.
MCDONALDS, Taipei / MCDONALD'S / 2018
Overview
Entries
Credits
Overview
Description
In Chinese, the word 'Generous' is made up of 2 characters: 'Big' and 'Square'.
We play the words "Big" and "Square" to make it equals to "Generous".
Execution
Implementation: 3 episodes of online videos
Timeline: 2018/03/21 ~ 2018/04/03
Placement: Facebook
Scale: 500,000 NTD (16,000 USD)
Outcome
Reach: 3,265,411
Engagement: 48,273
Impression: 7,187,935
Views: 2,177,094
Organic Rate: 52%
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