Lux soaps with their exquisite fragrance and luxurious lather make women around the world feel like a million dollars. However, in reality most of our consumers have to settle for common bathrooms which are small, dingy and grimy. The Lux dream soapbox transformed their reality and allowed them to escape into a dream for those ten minutes in their bath,

Women in India, Indonesia and Thailand were thrilled with this experience of luxury. Some of them could hardly believe they were bathing in their own bathrooms. Now their Lux bath was something they looked forward to even more. The projection mechanism turned the problem of dark light-less and small bathrooms into a design advantage. The projection had the most stunning effect in such bathrooms. It was ingeniously designed to transform these very bathrooms.