Every Sunday up to ten million people sit in front of the television to watch “Tatort” – Germany’s most successful crime series. Many of them do this simultaneously on a second screen. The objective: a spectacular and innovative promotion on the social web that draws the attention of Internet user for the brand and the variety of eBay marketplace.

eBay short-term chooses an upcoming episode of Tatort and gets top Twitter users on board. These influencers comment on Tatort for eBay. Social TV in real time: whenever a product plays a special role in the film, the team creates a pointed comment and tweets a link to the corresponding eBay offer. Always original, smart and entertaining. Something happens on Tatort, there’s some stupid dialog, something gets broken? The tweet goes out instantly. The eBay Twitterers dive into the world of sub-discussions. Sometimes they’re talking about the detective’s green leather jacket; then the suspect’s VR goggles are the topic. The followers are delighted and retweet as fast as they can.