After 3 months of total confinement caused by Covid19, italians are now finally free to go around.

The government rules are few but clear: “wear a face mask”, “wear gloves” and above all “let’s all keep a distance of one meter.”

In this situation, for the reopening of its restaurants, Burger King Italy needed to be close to its consumers.

After lockdown the desire of people to go out to eat is big, but the desire for safety is even bigger.

So for the Burger King reopening we introduced the Social Distancing Whopper,

the iconic BK burger, but with far more onions in an effort to promote social distancing.

Social Distancing Whopper, available in all the Burger King restaurants, was launched by a social and digital campaign, OOH posters and a commercial.

The new burger news went viral in 24 hours and in 2 months generated more than 3 billion impressions and more than 20 million earned media.

The Social Distancing Whopper was requested in more than 30 countries.

3.1 billion impressions.

+98% engagement rate.

22 million euros in earned media.