The technological solution was the most complex part of the project. It Was complex because we wanted a simple solution – invisible to the consumer – and would be available for everyone to use.

We developed a system to listen to the news feed of the 3 main social networks – Facebook, Twitter and Foursquare – by the phone. Taking advantage of a technology already existent in the car: the Blue&Me that allows you to listen the calls through the car sound system.

Putting together these two technologies already existents, we reached the system Fiat Social Drive. To use, the consumer don’t need to have a smartphone. Now, with any cellphone with the Bluetooth technology, you can access your social networks safely while you drive.

The Fiat Social Drive was released with exclusivity in all the New Punto family. In the month of the service launch, the cars sales raised 96% related to the month before. On average are sold 4,600 cars every month with this feature.

The result was so positive, that Fiat intends to introduce Social Drive in all their models in 2013.