Cannes Lions
DEC PROXIMITY, Barcelona / FUNDACION ESPANOLA DE LA TARTAMUDEZ / 2004
Overview
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Description
Firstly we made a mass media communication campaign, with telephone number to call in order to get information, so we made a Data Base which we later used to generate assistance to the Symposium on Stuttering.Later we sent an invitation mailing addressed to the professionals and other people concerned with this affliction, inviting them to the Symposium. Both mailings with a telephone number to call to confirm attendance or get information. At the end of the Symposium a questionnaire was given to the assistants to obtain more information.
Outcome
Mass media campaign: 1,835 interested.
General information mailing: 1,835 leadsInformation request: 870 leads (47.4%)Professionals mailing: 500 leadsAttendance confirmations: 378 leads (75.6%)Qualify questionnaire: 378 leadsFilled questionnaires: 311 (82.2%)
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