Groupon developed Live Off Groupon (www.liveoffgroupon.com), a contest and social media campaign to challenge one customer to quit his job, give up his life and use nothing but Groupons (NO CASH) to travel the U.S. for a year. Josh Stevens began his journey in May 2010, bartering and using Groupons to eat, travel and even find a place to stay. If Josh makes it to May 10, 2011, he will earn $100,000. Top line objectives included introducing and engaging customers in the Groupon brand and offbeat personality, demonstrating the value and ease of Groupon usage and showcasing the variety and quality of Groupon deals - all via the Groupawn's adventures.The strategy was twofold: contest and campaign. The contest positioned the opportunity as a one-in-a-lifetime adventure courtesy of Groupon. The campaign brought the existence of the Groupon to life by leveraging social media - Facebook, Twitter, Blog - to execute. We also plotted Groupawn's course based on key markets for boosting Groupon awareness.Outcome: To date, the Live Off Groupon campaign has visited 40+ cities, 2 continents, grown to 2,000+ Twitter followers and 12,000+ FB fans and achieved 33 million media impressions (print and broadcast, not including extensive online coverage).

Contest:- Video entries accepted February - March 2010-Voting at LiveOffGroupon.com - Contest pushed among media contacts- Best and worst uploaded to YouTube, pushed among Groupon Facebook and Twitter - 7 finalists chosen March 2010- Finalist interviews held at Groupon Headquarters March 2010- Video posted announcing Josh Stevens as The Groupawn April 2010 http://www.youtube.com/watch?v=HvuSTWoaJu8Campaign:- Coordinated with approximately 30 merchants each for 40 cities, purchasing enough Groupons for 63 meals, 15 activities and 5 health/city- Arranged corporate sponsors- Groupawn began journey from Groupon office May 10, 2010 with nothing but a digital camera, laptop, iPhone, Flip camera, emergency credit card, suit made of Groupons and sleep apnea machine - Since then, he has bartered, begged and traded to visit 40 cities across the U.S. and the UK- local and national media coverage

Live Off Groupon has been an overwhelming success and a fascinating study on generosity of strangers. American families have opened their homes to Josh! The team is most satisfied with the press generated on local merchants' behalf; Josh and a merchant have been interviewed by at least one major TV affiliate and/or newspaper in every city he has visited.

Noteworthy media include but not limited to The Today Show with Hoda and Kathie Lee; NY Times; CBS's Inside Edition, AOL.com; TIME.com and countless local outlets in 40+ cities.- 20,000+ Contest Submissions- 33 Million Media Impressions (Goal: 40M - print and broadcast only)- 12+ National Placements (Goal: 10)- 1 National “Morning Show" Television (Today Show) http://www.msnbc.msn.com/id/21134540/vp/37377559%2337377559 (Goal: 1)-12,000+ Followers on Live Off Groupon Facebook Page - Named #1 Game-Changing Social Media Campaign by Mashable- PRWeek Award for Arts & Entertainment Campaign of the Year.