Cannes Lions

SOCIAL WELFARE SERVICE OF PENHA DONATIONS

BORGHIERH/LOWE, Sao Paulo / SASP / 2010

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A hidden camera catches a real happening in the street: a boy approaches a car stopped at the traffic lights and offers money to the driver. He’s bewildered but takes the money. The lights go green and the driver goes ahead to the next set of traffic lights. Upon stopping, another boy approaches the same driver and begs for money. The driver hands over the same note that he got from the first boy. “Is this the only way we can receive donations?“

Similar Campaigns

9 items

1 Cannes Lions Award
Whatever It Takes

AMV BBDO, London

Whatever It Takes

2021, MACMILLAN CANCER SUPPORT

(opens in a new tab)