Cannes Lions
BORGHIERH/LOWE, Sao Paulo / SASP / 2010
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A hidden camera catches a real happening in the street: a boy approaches a car stopped at the traffic lights and offers money to the driver. He’s bewildered but takes the money. The lights go green and the driver goes ahead to the next set of traffic lights. Upon stopping, another boy approaches the same driver and begs for money. The driver hands over the same note that he got from the first boy. “Is this the only way we can receive donations?“
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