Cannes Lions
SCHOLZ & FRIENDS , Hamburg / INTERNATIONALE GESELLSCHAFT FUR MENSCHENRECHTE IGFM / 2010
Overview
Entries
Credits
Execution
Exactly one year later, a promotion team was sent out onto the streets of Hamburg, equipped with iPods that had been fitted with FM transmitters. These transmitters were then used to send out an interference signal on the city’s most important radio stations frequencies. Instead of the normal radio programme, these radio transmitted a text message, which was an appeal to the public from an unknown prisoner currently being illegally held in Guantanamo. The car drivers were also handed flyers containing an appeal for donations and information explaining that this prison was supposed to have closed in January 2010.
Outcome
On this commemoration day, the message was conveyed to thousands of car drivers in Hamburg. Many people donated by calling the 1-euro donation hotline and the IGFM received 7.465 Euro, which is a great success in comparison to respective promotion activities in Hamburg. This money can be spent on further attempts to free the Guantanamo prisoners.
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