Actually, all the City Light poster shows is an empty plate. But at night, the dazzling artificial light attracts moths, butterflies, gnats and other delicacies that end up as a living meal on the plate of the Soda Insect Restaurant.

The coverage in regional and national print media multiplied public awareness of the new restaurant several times over. Ultimately, though, it is hard to say whether traffic increased as a direct result of our activities.