Cannes Lions

SOFA'S WEEK

OGILVY BRASIL, Sao Paulo / MAGAZINE LUIZA / 2011

Awards:

1 Shortlisted Cannes Lions

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Overview

Entries

Credits

OVERVIEW

Outcome

The surprise, along with the 30% discount offer, resulted in sales of 7500 sofas - an increase of 17% compared to a normal week.Even nowadays clients arrive at the stores asking for the Popcorn Sofa.

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1 Cannes Lions Award

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