Yoplait, one of the local ultra-fresh brands in Europe, wanted to create new growth drivers for its activities. It decided to launch a new soft drink based on a highly original concept – a sparkling, milk-based formula – displayed in the fresh food section of supermarkets and targeted at young adults.

Creation of a powerful concept, “Dizzy, a unique smooth sensation that awakens your spirit and your senses”, and developed a brand universe and step-change packaging: an aluminium bottle, a purple colour code, a “psychedelic” décor, an utterly “deranged” mascot reinforced by a photographic style, semantic tone, typographical universe and proprietary BTL system.

Large success among young adults.