Cannes Lions
CREATURE, Seattle, Wa / SIERRA MIST / 2010
Overview
Entries
Credits
Execution
The concept of a mobile Sunwashing Facility was quickly translated into a walkthrough experience housed within a re-engineered shipping container. This approach allowed for a simple, linear experience that kept people moving throughout the day. We determined which size container would be most easily transported and set up and then crafted the experience specifically to the demands and dimensions of the shipping container.
Outcome
We brought the Sunwashing Facility to cities all across the country, to places like Chicago, New York and Washington D.C. where we delivered over 80,000 samples. Consumers got not only a great tasting beverage, but also a memorable experience, and the client had an instant hit that trumpeted the arrival of their newest product offering.
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