We coordinated an action that combined opportunity, editorial relevance and high repercussion potential.

Billboard and Rolling Stone are two of the major voices in the Brazilian music press. We managed to get the two hottest bands among young people in the last two years to appear on the cover of these magazines. “Fresno” and “Restart” were, respectively, Rolling Stone and Billboard covers.

We showed fans that even a simple reading CAN BE SURPRISING. At the end of the piece about the bands, a PEPSI ad invited readers to extend the experience on the internet.

Placing the ad in front of a webcam, a can of PEPSI appeared using augmented reality. As the magazine was shaken, the virtual can would gush a liquid showing an exclusive video of the bands. In each video, members of the two bands were drinking PEPSI and used the campaign's slogan to talk about surprising experiences.

Great results:A LOT OF REPERCUSSION. Fans of the bands spread the campaign over social networks and the videos were reproduced in several blogs.

BRAND WEBSITE TRAFFIC. A 211% increase during the campaign period.

CLOSER TO YOUNG PEOPLE. Valuable endorsement by the new generation's musical idols. With artists using our product we elevated the brand’s standing among their fans.

FIRST TIME MEDIA ACTION. On Billboard’s cover there was a can of PEPSI alongside the band. That’s right! A can of PEPSI was on the cover of the magazine. Thanks to the brand’s influence on having the artist on the magazine.