Cannes Lions

SOFT DRINK

WIEDEN+KENNEDY, Portland / COCA-COLA / 2007

Awards:

1 Gold Cannes Lions

Overview

Entries

Credits

Overview

Description

The hero of a gritty, car-racing videogame has a change of heart after drinking a Coke.

Similar Campaigns

12 items

OGILVY, New york

The Marilyn Monroe Foodmark

2024, COCA-COLA

(opens in a new tab)

MEDIACOM, London

Fanta's Twisted Carnival

2019, COCA-COLA

(opens in a new tab)

WUNDERMAN PHANTASIA, Lima

Following Peru

2017, COCA-COLA

(opens in a new tab)

DEVIANT VENTURES, Atlanta

Taste The Feeling Audio Signature

2016, COCA-COLA

(opens in a new tab)

R/GA, New york

GOURMET DINNER PARTY CHAIN

2013, MCCORMICK

(opens in a new tab)

LEO BURNETT CHICAGO, Chicago

COCA-COLA - ARTIC HOME DONATIONS

2012, COCA-COLA

(opens in a new tab)

PZL WARSZAWA (LEO BURNETT GROUP), Warsaw

DOG IN THE FOG BEER

2006, KOMPANIA PIWOWARSKA

(opens in a new tab)

PUBLICIS NET, Paris

COCA-COLA BLAK SOFT DRINK

2006, COCA-COLA

(opens in a new tab)

1 Cannes Lions Award

LOWE LONDON, London

STELLA ARTOIS BEER

2005, INTERBREW UK

(opens in a new tab)

@radical.media, New york

BEER

2003, GUINNESS UDV

(opens in a new tab)

UNIVERSAL McCANN, Dublin

SPRITE

2001, COCA-COLA

(opens in a new tab)

McCANN-ERICKSON BRASIL, Rio de janeiro

BONAQUA

2001, COCA-COLA

(opens in a new tab)