Cannes Lions

SOFT DRINK

DUVAL GUILLAUME BRUSSELS, Brussels / SPA & FRUIT / 2008

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We see the main character sunbathing. Then he tries to get up with as little movement as possible. With every movement the calories appear on the screen. At the end he pours the glass of Spa & Fruit. Baseline: So few calories. Before you drink it, you've lost them already.

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