Cannes Lions

SOFT DRINK

IMPACT PROXIMITY, Dubai / PEPSI / 2003

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Mountain dewThe task at hand was to give the young energetic dudes of the Middle East an adrenaline rush from simply visiting the site, an experience similar to that of actually drinking Mountain Dew. With Mountain Dew supporting a cast of extreme athletes it was natural the site would follow the same direction. Hard-hitting graphics, cool music, extreme tricks and tips and athlete bios make this site a definite bookmark.

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