Cannes Lions
SCHOLZ & VOLKMER, Wiesbaden / COCA-COLA / 2006
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Description
Online tool to visualise user behaviour on different websites. The objective is to be able to compare and analyse the user activities on the different brand websites of Coca-Cola. Information from log-file tables and their complex interrelationships are presented on only one screen in a clear and understandable manner. The aim is a new level of experience and to present information from log-file tables and their complex interrelationships in a clear and understandable way.
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