Cannes Lions

SOFT DRINKS

FJORD INTERACTIVE MARKETING + TECHNOLOGY, Montreal / COCA-COLA / 2006

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Description

This banner reinforces Coke's 'It's a Small World' positioning, in which Coke is on the same wavelength as Quebec youth: open to other cultures. The average Quebecer experiences international culture through food. The user is prompted to order a (fake) combo meal referencing a prank Canadian teens pull: ordering a pizza to their neighbour's (without telling the neighbour!).

To order, users enter their telephone number and email. They immediately receive a phone call from a character associated with their combo and cultural food. The character confirms the order and hangs up. The user receives their Coke + meal combo.

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